AdoreBoard Ltd

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Adoreboard is an emotion AI company that unites customer and employee experience through its Human Experience measurement platform Emotics to understand how people really feel.

2011

Established

Adoreboard is an Emotion AI company that unites customer and employee experience through its Human Experience measurement platform, Emotics. By analysing unstructured feedback, Adoreboard helps organisations understand how people really feel-revealing the emotional drivers behind trust, loyalty, and satisfaction.

Developed as a spin-out from Queen’s University Belfast, and part of the QUBIS portfolio, Adoreboard works with global brands to turn emotional insight into meaningful outcomes. Whether it’s improving patient care, employee engagement, or customer journeys, Adoreboard helps organisations make better, more human decisions.

Key Achievements:

  • Boosted patient trust by 65% and NPS by 25% at Healthscope (Australia’s 2nd-largest private hospital group).
  • Delivered a 1,157% growth in user base for TikTok campaigns via emotional insight analytics.
  • Helped EQ Bank raise trust scores by 8% and increase NPS by 5%.

Clients include:
Amazon, TikTok, Allstate, EQ Bank, Procter & Gamble, and Workvivo (Zoom).

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